Lost in Translation

A little German. A little attitude. And sometimes, absolutely no idea what’s going on.

The Lost in Translation Collection turns some of our favorite everyday German phrases into wearable conversation starters, from Ich weiß nicht (“I don’t know”) and Keine Ahnung (“No idea”) to Sehe ich gut aus? (“Do I look good?”), and more.

Designed with bold, old-world lettering and plenty of personality, these tees are made for German speakers, language learners, travelers, Oktoberfest regulars, and anyone who appreciates humor that doesn’t require much translation.

Wear the phrase. Learn the meaning. Let everyone else figure it out.